Sometimes, marketing is about trying different tactics and seeing what works for you. Or more importantly, for your audience. This could mean trying new, innovative strategies that are cutting-edge, or using tried and trusted methods that marketers have always relied on. In this instance email marketing was used to help our client develop new leads and offer their services to a wider audience.
Business Advice You Need
B2B firm 4R Business Recovery use a wide variety of media in their marketing, but the most successful tactic recently has been good old-fashioned email – delivering more high quality leads than anything else.
Selling to businesses is, in many ways, more challenging than selling to consumers. Directors and decision-makers are busy people and can be difficult to engage with. However, 4R offer services so valuable it would be a mistake for some business-owners not to engage with them.
Run by Kevin Pritchard, a business turnaround specialist and serial entrepreneur, 4R has successfully changed the fortunes of dozens of businesses facing closure. While it isn’t always possible to save the company, Kevin works to give directors the best possible result.
Some businesses can be restructured and returned to profit. Others are wound up and relaunched as phoenix companies.
Whatever the situation, 4R work to relieve sleepless nights and give directors a second chance.
How Email Delivers Results Fast
4R have developed a marketing strategy that includes Search Engine Optimisation (SEO), online advertising with Google AdWords, content marketing, social media and email. All of these produce results, but high competition means some tactics are more cost effective than others.
Mitra developed a campaign for Kevin, including copywriting, graphic design and email delivery. We sent the mailer straight to the inboxes of potential clients. This generated a number of leads, because we got the right message, to the right people, at the right time.
“This year has been a timely reminder that multi-channel marketing is fundamental to building brand awareness, traffic and lead generation,” says Kevin. “4R will be investing in a number of digital marketing platforms like SEO and PPC, but a key lead generation tool is working with Mitra to produce email marketing campaigns, which drive leads and traffic.”
Kevin Pritchard, Managing Director of 4R Business Recovery
On this occasion, email outperformed all other marketing channels. However, it’s important to be aware that there is no one perfect method of marketing – your mileage may vary and it’s important to adopt a multi-channel approach.
Make Email Work For You
Email is a great tool because it gets results fast. Other methods, like social media and SEO, require a longer-term approach. Email is measurable, and gauging return on investment is relatively simple.
Most businesses can benefit from improving their email lists and sending higher quality e-shots. Contact Mitra for more information. However, if you need help with rescue, recovery or business turnaround, contact 4R Business Recovery. Give your business the second chance it deserves.