Google Penguin’s Latest Update: What’s New for Version 4.0?

News Story

Google Penguin 4.0 Updatepenguin

On 23rd September, Google released the fourth Penguin update – two years after the last one. This algorithm is now real-time and part of Google’s core ranking algorithm, meaning 4.0 will be
the last update.

A brief history of Penguin

Back in 2012, the first Penguin release had a major impact on the SEO world.

Google wanted to provide more organic search results, and with no warning, penalised websites that improved their rankings unnaturally – this included anyone using certain webspam methods or over-optimisation. So, those on page one suddenly found themselves banished to the lowest ends of Google rankings.

What about version 4.0?

OK, so what’s different about the latest version? Should we be worried about the latest penalising Penguin?
Interestingly (and most importantly) Penguin now works in real-time. If you modify a webpage, Penguin data refreshes shortly after the page has been recrawled and reindexed. So, you’ll see any changes pretty quickly.seo keywords

This update is huge. Previously, penalised sites faced a long road to recovery, even after they made the necessary changes. Penguin used to harm a website’s rankings too much, for too long, and it wasn’t until the next update that websites saw refreshed rankings.

But, now that the algorithm is always ‘on’, it means websites are constantly being monitored.

Plus, Penguin will be more focused. Previous versions reduced the visibility of whole websites, even if just a few pages were detected as webspam. Now, the latest algorithm will affect only the

visibility of individual pages, sections or swaths of a website, rather than the whole thing.

Warning Signs

Is there an easy way to tell if Penguin has hit you? According to SEMrush, a key sign is if your website suddenly experiences a sharp drop in traffic.

Or, you might be experiencing a Penguin penalty if you see:

  •  A fall in keyword rankings, click-through rates and conversions
  •  Google Search Console warnings
  •  Higher rankings for non-optimised pages
  •  Brand terms falling below P1 (for organic listings)
  •  Consistent Yahoo or Bing rankings, but a drop in Google rankings

Can you recover?

There is some good news. Penguin will penalise your website quickly, but it will also allow it to recover quickly – providing you find and fix the issues.

How can you prepare?

If Penguin has hit your website previously, or you’re worried about the new changes, you should act now.

Not sure what to look out for? Penguin will penalise websites containing:

  • Inorganic links – Exchanging links to your website/others for the sake of ranking/monetary benefits
  • Keyword spamming – Repeatedly using keywords to achieve higher rankingsGreen check mark in monitor, isolated on white background.
  • Low-quality content – Irrelevant pages tailored towards the search engine and not the audience.

If your website uses any of these techniques, Google will almost definitely catch you out. You should conduct a full site-wide audit, to determine the quality of your links and written content.

A lower ranking can have a negative impact on your business – it is in your interest to keep your audience happy, and in turn, Google will be happy too.

Instead, you should carry out the following:

  • Use relevant Links – These links should enhance the user’s experience. Ideally, any links on your site should be related to your business, with high quality, relevant, content.
  • Manually review links – When reviewing your site’s performance, you should remove poor quality links. This can be done professionally, or, if the links can’t be removed, you can use the disavow tool. By using this tool, you can request that Google doesn’t consider these links when assessing your website
  • Monthly task – Penguin is now real-time, which means you need to monitor your website regularly. This way, you can avoid any penalties when adding new content. If you perform a monthly audit, you can minimise the impact of affected pages.

The Future – Is Penguin Good News?google penguin good or bad

There are lots of opinions on whether or not Penguin 4.0 will have a positive impact.

Google argues that it is the next step towards better search experiences for users, which has to be a good thing.

Some believe that it will help to fix issues and give rewards more quickly, as the algorithm is real-time.

Plus, it’s the final update – this helps to avoid any future penalty disasters.

What’s next?

Your website should always be a work in progress, and all site owners should familiarise themselves with Google’s Webmaster guidelines.

If you use white hat SEO methods, relevant content and high quality links, you should reap the benefits with higher search rankings.

 

For further advice on how to rank higher on Google or Bing, talk to one of our experts now!

#Feed

paul fildes - rug doctor

Paul Fildes, Rug Doctor – www.rugdoctor.co.uk

Shortly after launching our new website, we started looking around for a competent SEO and digital marketing agency who were...

Paul Fildes

Rug Doctor

www.rugdoctor.co.uk

5.0
2015-04-30T11:00:45+00:00

Paul Fildes

Rug Doctor

www.rugdoctor.co.uk

paul fildes - rug doctor
Shortly after launching our new website, we started looking around for a competent SEO and digital marketing agency who were familiar with the content management system we were using. After a lot of searching, we were recommended to try Mitra. They were guest speakers at events, actively talking to people on the net and sharing useful information with the outside world. All good signs! At the outset, we set a benchmark of where we were and where we wanted to be. Our old website had scored well in terms of visits – 400 a day on average – but the top keywords were people looking for our company by its name. Fifty per cent of our traffic came from someone actually punching in our website address. We wanted to attract a wider audience that would use more generic terms like ‘carpet stain removal’ and ‘carpet cleaning’. This is where Mitra did such a great job optimising the text on our pages and earning relevant links. We were given weekly updates of our progress and monthly review documents that monitored the results, which proved very useful for presenting at management meetings. We are currently averaging over 2,100 visits a day to our site and I have no hesitation in recommending the Mitra team to any company who want results.
caremark logo

James Lewis, Caremark Franchises, www.caremarkfranchises.com

Our target for our lead generating AdWords campaign was around 10 or more leads a month and this target has...

James Lewis, Project Manager Caremark Franchises www.caremarkfranchises.com

2015-04-30T11:06:42+00:00

James Lewis, Project Manager Caremark Franchises www.caremarkfranchises.com

caremark logo
Our target for our lead generating AdWords campaign was around 10 or more leads a month and this target has always been achieved by Mitra. “The Mitra team have been able to generate our leads through AdWords at a reasonable cost per enquiry. In addition, the management costs of our PPC campaign are much better value compared with other agencies. “Our AdWords campaign has boosted our lead generation significantly. The leads provided come from multiple sources and have contributed an important part to our business development. “The overall AdWords account management is very good and communication with Mitra staff members has always been brilliant. The Mitra team always go above what is required, including concise emails and responding quickly to queries regarding the account.” James Lewis Project Manager
ID Band Company Logo

Mark Davison, The ID Band Company – www.theidbandco.com

I set up The ID Band Company as I was always keen to stay safe while road cycling. With a...

Mark Davison The ID Band Company www.theidbandco.com

5.0
2015-04-30T11:09:10+00:00

Mark Davison The ID Band Company www.theidbandco.com

ID Band Company Logo
I set up The ID Band Company as I was always keen to stay safe while road cycling. With a passion for this adventurous sport, wearing an identification wristband gave my family peace of mind, and I was able to enjoy cycling without worry. I wanted to offer sports enthusiasts and people with medical conditions and allergies high-quality, wearable ID that would stand the test of time. Durable enough for virtually any activity, our sports wristbands and beautiful jewellery are made with the finest materials. Crisp, clear engraving of the person’s in case of emergency details along with the well-known medical alert symbol, ensures our jewellery is easily spotted if someone needs medical attention. Suitable for a wide audience, including men, women and children, we now have the widest range of medical alert jewellery in the UK. Our large e-commerce website needed effective promotion to get our products out there. I’m always busy managing the team and working on new products, so I needed a company who could look after all aspects of marketing for me. Mitra Marketing were able to take care of everything from email marketing and social media management to PPC and SEO. Competitions have also enabled us to develop relationships with schools and sports clubs, expanding our reach. The Mitra team were able to build relationships with groups, charities and interesting individuals as a form of PR to produce high-quality and relevant content for our blog. Our e-newsletters now contain interesting stories direct from our customers, helping us get to know our target market and create a friendly face for The ID Band Company brand. Mitra Marketing have helped us significantly in terms of multi-channel marketing and PR. I would recommend them to any company who want the pressure of marketing taken off their hands. Mark...

Simon Jacobs Managing Director Nexxia Audio Solutions

“I’ve always found Graham and his team to be very efficient – always offering an honest opinion about Google services...

Simon Jacobs
Managing Director
Nexxia Audio Solutions

5.0
2015-04-30T12:44:05+00:00

Simon Jacobs
Managing Director
Nexxia Audio Solutions

“I’ve always found Graham and his team to be very efficient – always offering an honest opinion about Google services and SEO. They are very professional and willing to work with their customers. “I have been working with Mitra for a number of years and highly recommend them for online marketing and SEO work.” Simon Jacobs Managing Director Nexxia Audio Solutions

Kris Theophanous, Managing Director of Tracks-Direct

"The quality of the work that Mitra complete for us has been of a very high calibre,” says Kris. “In...

Kris Theophanous,
Managing Director of Tracks-Direct

5.0
2015-04-30T12:47:49+00:00

Kris Theophanous,
Managing Director of Tracks-Direct

"The quality of the work that Mitra complete for us has been of a very high calibre,” says Kris. “In the world of SEO it is very hard to find a company that can be trusted – Mitra have earned our trust and are worthy of it.” Kris Theophanous, Managing Director of Tracks-Direct
4.0
5

Read our 5 top tips for effective #PPC keyword research: https://t.co/Kq01g1j4se https://t.co/Pf43qabbRf
- Monday Nov 20 - 6:18pm

Want to know more? Contact us today on 01743 242135

Navigation