Who’s Afraid of Google’s Penguin 3.0 Update?

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Who’s Afraid of the Big Bad Penguin?

Once upon a time, it was possible to make websites achieve good rankings in the search results by pointing lots of low quality links at them. Then, in April 2012, Google waved their magic wand and – POOF – those sites were penalised. It was called the Penguin update, and continues to have a huge impact today.

In fact, there’s a new version called Penguin 3.0. For some sites, their online presence will soar, while for others, traffic will dwindle and sales will be down. For most people though, not all that much will happen.

So should we worry about Google algorithm updates at all?

Penguin 3.0

Be Afraid…

Being hit with a Google penalty can completely cripple your business. There are actually two types of penalty. Algorithmic penalties like Penguin work automatically, but there are also manual penalties imposed by real people at Google HQ. If you have a manual penalty, it will be shown in Google Webmaster Tools. The search engine giant accounts for around 90% of searches in the UK, and therefore sends most websites the majority of their visitors. Suddenly having a lower position or appearing on a later page of search results can have a devastating effect.

If you’ve done anything to contravene Google’s Webmaster Guidelines, you’re right to be concerned.

Contact us for urgent advice.

…Or Don’t

Yes, Google algorithm updates can have a huge impact on the wellbeing of your site, but there are few surprises these days.

We know that Penguin exists and what it does, so as long as you’re working to earn links from respected and relevant sources – rather than paying someone in the Far East to build them for you – you’re safe from Penguin.

We know that Google’s Panda update targeted sites with poor quality content. So if your site has high-quality content, you’re safe from future iterations of Panda.

To prepare yourself for Google changes, it’s important to understand the reasoning behind them. At the end of the day, they want the best quality websites to appear at the top of the search results. Ask yourself this – is your website high quality, or are you trying to manipulate the search results artificially?

If you’re trying to trick Google into giving you web traffic, you will be hit with a penalty. Maybe not today or tomorrow, but someday soon.

If everything you do is geared towards building the best website you can and promoting it in natural and relevant ways, you don’t need to worry.

What Next?

Don’t bother keeping track of which version of Google Penguin has gone live when. There are a few simple things business owners can do to maximise visits to their website:

  • Follow Google’s webmaster guidelines
  • Focus on quality
  • Get advice from a reputable marketing agency with specialist knowledge of SEO

If you’ve seen a recent drop in traffic to your site, one of Google’s recent updates might have affected you. Let us diagnose the problem – get in touch today.

 

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Paul Fildes

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www.rugdoctor.co.uk

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Paul Fildes

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www.rugdoctor.co.uk

paul fildes - rug doctor
Shortly after launching our new website, we started looking around for a competent SEO and digital marketing agency who were familiar with the content management system we were using. After a lot of searching, we were recommended to try Mitra. They were guest speakers at events, actively talking to people on the net and sharing useful information with the outside world. All good signs! At the outset, we set a benchmark of where we were and where we wanted to be. Our old website had scored well in terms of visits – 400 a day on average – but the top keywords were people looking for our company by its name. Fifty per cent of our traffic came from someone actually punching in our website address. We wanted to attract a wider audience that would use more generic terms like ‘carpet stain removal’ and ‘carpet cleaning’. This is where Mitra did such a great job optimising the text on our pages and earning relevant links. We were given weekly updates of our progress and monthly review documents that monitored the results, which proved very useful for presenting at management meetings. We are currently averaging over 2,100 visits a day to our site and I have no hesitation in recommending the Mitra team to any company who want results.
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caremark logo
Our target for our lead generating AdWords campaign was around 10 or more leads a month and this target has always been achieved by Mitra. “The Mitra team have been able to generate our leads through AdWords at a reasonable cost per enquiry. In addition, the management costs of our PPC campaign are much better value compared with other agencies. “Our AdWords campaign has boosted our lead generation significantly. The leads provided come from multiple sources and have contributed an important part to our business development. “The overall AdWords account management is very good and communication with Mitra staff members has always been brilliant. The Mitra team always go above what is required, including concise emails and responding quickly to queries regarding the account.” James Lewis Project Manager
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Mark Davison The ID Band Company www.theidbandco.com

ID Band Company Logo
I set up The ID Band Company as I was always keen to stay safe while road cycling. With a passion for this adventurous sport, wearing an identification wristband gave my family peace of mind, and I was able to enjoy cycling without worry. I wanted to offer sports enthusiasts and people with medical conditions and allergies high-quality, wearable ID that would stand the test of time. Durable enough for virtually any activity, our sports wristbands and beautiful jewellery are made with the finest materials. Crisp, clear engraving of the person’s in case of emergency details along with the well-known medical alert symbol, ensures our jewellery is easily spotted if someone needs medical attention. Suitable for a wide audience, including men, women and children, we now have the widest range of medical alert jewellery in the UK. Our large e-commerce website needed effective promotion to get our products out there. I’m always busy managing the team and working on new products, so I needed a company who could look after all aspects of marketing for me. Mitra Marketing were able to take care of everything from email marketing and social media management to PPC and SEO. Competitions have also enabled us to develop relationships with schools and sports clubs, expanding our reach. The Mitra team were able to build relationships with groups, charities and interesting individuals as a form of PR to produce high-quality and relevant content for our blog. Our e-newsletters now contain interesting stories direct from our customers, helping us get to know our target market and create a friendly face for The ID Band Company brand. Mitra Marketing have helped us significantly in terms of multi-channel marketing and PR. I would recommend them to any company who want the pressure of marketing taken off their hands. Mark...

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Simon Jacobs
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