Will Switching to HTTPS Boost My SEO?

News Story

Will Switching to HTTPS Boost My SEO?

Leading social media scheduling app Buffer, recently announced a 90% drop in traffic after switching their site to HTTPS.

Search engine

The move came after Google announced in August this year that sites moving to secure servers would get a slight boost in rankings.

How Does the New Ranking Signal Work?

A web server running HTTPS instead of HTTP does the same job but in a secure manner; all traffic to and from the visitor’s web browser and the web server is encrypted to keep it safe from prying eyes. Google are encouraging websites to switch to HTTPS with a small positive ranking signal.

Google described the new ranking signal as ‘lightweight’ to begin with, but something that might become stronger over time, persuading all websites to switch to HTTPS.

Magnifying glass with Goole search

The search engine giant also said the new algorithm carries less weight than other signals like high-quality content.

According to Google’s testing analysis of the HTTPS ranking signal, there was a positive result in terms of ranking and relevancy in the search results. So where did it all go wrong for Buffer?

 

 

Where it Can Go Wrong

Graph showing downward trend

It’s crucial to take the right steps when switching to HTTPS to ensure your traffic doesn’t travel in the wrong direction.

Barry Schwartz from Search Engine Land lists the tips Google have provided on switching here.
In Buffer’s case the reason for their ranking drop was originally reported by Google as a ‘manual penalty’, however it was later revealed this penalty existed before Buffer suffered the drop, meaning the HTTPS switch would have to be the cause.

It’s certainly a puzzler – both Google and Buffer have accepted blame on their part and search experts are looking into the issue, the tip here is to be careful in making your transition secure.

Moz have listed the following key points to check before switching to HTTPs:
• Did you block important URLs in robots.txt?
• Did you point your canonical tags at the wrong (HTTP) URL?
• Is your website causing browser bars to display warnings that frighten people away from your site?
You should also keep an eye on site speed issues, especially as this in itself is an important ranking factor.

A Systems Engineer explains the benefits of HTTPS

Logo for Hyve cloud hosting

We spoke to Asif Mohammed, Systems Engineer at UK hosting provider Hyve to get his opinion on the benefits of switching to HTTPS.

Asif provides technical consultation for a selection of high profile clients, working with various technologies and platforms. His specialist areas include cloud security and Linux OS.

He said: “HTTPS identifies that a secure transaction is taking place over the internet by encrypting the session with a digital certificate. Using a 2048-bit SSL certificate there is an encrypted link between the server and client (web server and internet browser).
“Switching to a HTTPS server makes your browsing and site more secure by:
• Providing security for online transactions
• Securely moving data online
• Offering security for system logins and email
• Improving your Google rankings
• Providing the sign of a safe and trustworthy website – users trust your website and brand.”

HTTPs Alone is Not Enough

For now, HTTPS remains a minor signal when it comes to good rankings, and as Google points out, you should still focus your online marketing efforts on great content.

At Mitra we focus on creating high-quality content such as case studies, informative blog posts, e-newsletters and whitepapers, using social media as a key promotional tool.

Make sure your website is secure and does better in Google too, contact our expert team today.

#Feed

paul fildes - rug doctor

Paul Fildes, Rug Doctor – www.rugdoctor.co.uk

Shortly after launching our new website, we started looking around for a competent SEO and digital marketing agency who were...

Paul Fildes

Rug Doctor

www.rugdoctor.co.uk

5.0
2015-04-30T11:00:45+00:00

Paul Fildes

Rug Doctor

www.rugdoctor.co.uk

paul fildes - rug doctor
Shortly after launching our new website, we started looking around for a competent SEO and digital marketing agency who were familiar with the content management system we were using. After a lot of searching, we were recommended to try Mitra. They were guest speakers at events, actively talking to people on the net and sharing useful information with the outside world. All good signs! At the outset, we set a benchmark of where we were and where we wanted to be. Our old website had scored well in terms of visits – 400 a day on average – but the top keywords were people looking for our company by its name. Fifty per cent of our traffic came from someone actually punching in our website address. We wanted to attract a wider audience that would use more generic terms like ‘carpet stain removal’ and ‘carpet cleaning’. This is where Mitra did such a great job optimising the text on our pages and earning relevant links. We were given weekly updates of our progress and monthly review documents that monitored the results, which proved very useful for presenting at management meetings. We are currently averaging over 2,100 visits a day to our site and I have no hesitation in recommending the Mitra team to any company who want results.
caremark logo

James Lewis, Caremark Franchises, www.caremarkfranchises.com

Our target for our lead generating AdWords campaign was around 10 or more leads a month and this target has...

James Lewis, Project Manager Caremark Franchises www.caremarkfranchises.com

2015-04-30T11:06:42+00:00

James Lewis, Project Manager Caremark Franchises www.caremarkfranchises.com

caremark logo
Our target for our lead generating AdWords campaign was around 10 or more leads a month and this target has always been achieved by Mitra. “The Mitra team have been able to generate our leads through AdWords at a reasonable cost per enquiry. In addition, the management costs of our PPC campaign are much better value compared with other agencies. “Our AdWords campaign has boosted our lead generation significantly. The leads provided come from multiple sources and have contributed an important part to our business development. “The overall AdWords account management is very good and communication with Mitra staff members has always been brilliant. The Mitra team always go above what is required, including concise emails and responding quickly to queries regarding the account.” James Lewis Project Manager
ID Band Company Logo

Mark Davison, The ID Band Company – www.theidbandco.com

I set up The ID Band Company as I was always keen to stay safe while road cycling. With a...

Mark Davison The ID Band Company www.theidbandco.com

5.0
2015-04-30T11:09:10+00:00

Mark Davison The ID Band Company www.theidbandco.com

ID Band Company Logo
I set up The ID Band Company as I was always keen to stay safe while road cycling. With a passion for this adventurous sport, wearing an identification wristband gave my family peace of mind, and I was able to enjoy cycling without worry. I wanted to offer sports enthusiasts and people with medical conditions and allergies high-quality, wearable ID that would stand the test of time. Durable enough for virtually any activity, our sports wristbands and beautiful jewellery are made with the finest materials. Crisp, clear engraving of the person’s in case of emergency details along with the well-known medical alert symbol, ensures our jewellery is easily spotted if someone needs medical attention. Suitable for a wide audience, including men, women and children, we now have the widest range of medical alert jewellery in the UK. Our large e-commerce website needed effective promotion to get our products out there. I’m always busy managing the team and working on new products, so I needed a company who could look after all aspects of marketing for me. Mitra Marketing were able to take care of everything from email marketing and social media management to PPC and SEO. Competitions have also enabled us to develop relationships with schools and sports clubs, expanding our reach. The Mitra team were able to build relationships with groups, charities and interesting individuals as a form of PR to produce high-quality and relevant content for our blog. Our e-newsletters now contain interesting stories direct from our customers, helping us get to know our target market and create a friendly face for The ID Band Company brand. Mitra Marketing have helped us significantly in terms of multi-channel marketing and PR. I would recommend them to any company who want the pressure of marketing taken off their hands. Mark...

Simon Jacobs Managing Director Nexxia Audio Solutions

“I’ve always found Graham and his team to be very efficient – always offering an honest opinion about Google services...

Simon Jacobs
Managing Director
Nexxia Audio Solutions

5.0
2015-04-30T12:44:05+00:00

Simon Jacobs
Managing Director
Nexxia Audio Solutions

“I’ve always found Graham and his team to be very efficient – always offering an honest opinion about Google services and SEO. They are very professional and willing to work with their customers. “I have been working with Mitra for a number of years and highly recommend them for online marketing and SEO work.” Simon Jacobs Managing Director Nexxia Audio Solutions

Kris Theophanous, Managing Director of Tracks-Direct

"The quality of the work that Mitra complete for us has been of a very high calibre,” says Kris. “In...

Kris Theophanous,
Managing Director of Tracks-Direct

5.0
2015-04-30T12:47:49+00:00

Kris Theophanous,
Managing Director of Tracks-Direct

"The quality of the work that Mitra complete for us has been of a very high calibre,” says Kris. “In the world of SEO it is very hard to find a company that can be trusted – Mitra have earned our trust and are worthy of it.” Kris Theophanous, Managing Director of Tracks-Direct
4.0
5

Google Analytics is rolling out ‘ask a question’ for instant answers: https://t.co/uvpdloin5V https://t.co/d7s7NC375r
- Monday Jul 24 - 3:48pm

Want to know more? Contact us today on 01743 242135

Navigation