Author: admin

  • Top Tips for Your Email Marketing Lists

    Email is an extremely powerful marketing tool, but only if you build and maintain your database correctly. Could you be doing more? Discover how you can upgrade your email list with our top tips. Read more here.

  • Want More Online Sales? Read Our Landing Page Tips & Tricks

    You’ve got your ad campaign sorted, but what about your landing page? This is where your advertising efforts either pay off, or not – literally. Find out how you can encourage visitors to convert.

  • Google Penguin’s Latest Update: What’s New for Version 4.0?

    On 23rd September, Google released the fourth Penguin update – two years after the last one. This algorithm is now real-time and part of Google’s core ranking algorithm, meaning 4.0 will be the last update. Find out more.

  • Exciting New AdWords Updates – Are You PPC Ready?

    In the ever-changing world of Google, we’re always anticipating the next new feature or update. So, it comes as no surprise that they’re making many changes to AdWords throughout 2016. This article covers some of the exciting (and game changing!) AdWords highlights for PPC marketers this year.

  • Twitter’s new character count: what’s really changing?

    Twitter has announced that they’re making some interesting changes to their character count. This is great news for social media marketers! Before you start thinking about the extra-long tweets you’ll be broadcasting, it’s important to note that the character count will stay the same – it’s what you can do within the 140 characters that’s…

  • How to Use Customer Testimonials Effectively on a Website

    Having testimonials from customers is hugely important to any business, big or small, selling services or products in a B2B or B2C environment. They help to increase trust in your brand and products, improve customer retention, promote your brand and give an insight into the customer experience.

  • The Ideal Length of Everything Online

    This fun Infographic shows the ideal length of tweets, blog posts and headlines; thank you Buffer. If you’d like a high resolution version for printing that’s over on the SumAll blog.

  • Why You Should Be On Instagram, Probably

    Are you on the Right Social Networks? What’s the second biggest social network? Nope, it’s not Twitter – not any more. Since December 2014, the number two has been Instagram, with a whopping 300 million active monthly users worldwide. For a number of years now, many companies have been focussing their social media efforts on…

  • The Benefits of Blogging for Business

    5 Reasons Your Business Should Blog Ever since David Winer invented the blog in October 1994, it’s become a more and more popular medium for sharing content, thoughts and information. Most companies these days have a vague feeling they should have a blog or news page – and they should. But a lot of people…

  • Mitra Lends a Paw with Animal Charity’s Marketing

    Pro Bone-o Marketing for this Dog Charity Marketing for charities can be tough. Not-for-profit organisations often rely on government funding and donations from the public. In hard economic times, it can seem like an uphill struggle.