Internal Links Avoid Content Cannibalisation
External Links Earning quality, relevant links is one of the most important elements of digital marketing. In the dark days of SEO past this led to companies setting up link farms to cheat the system. Today this is bad practice and Google takes a very dim view of it. Modern SEO is about ensuring your…
Read MoreWill Switching to HTTPS Boost My SEO?
Will Switching to HTTPS Boost My SEO? Leading social media scheduling app Buffer, recently announced a 90% drop in traffic after switching their site to HTTPS. The move came after Google announced in August this year that sites moving to secure servers would get a slight boost in rankings. How Does the New Ranking Signal…
Read MoreWeb Design Trends – Latest Features that will last into 2015
Which web design trends are here to stay? Typography, video, minimalism/flat design and responsive web design (RWD) all feature high on the agenda for 2015. But as business people and marketers, why do we care?
Read MoreGoogle’s New Adwords Feature – Callouts
Google’s New AdWords Feature – Callouts You know what makes you stand out from the competition, but does everyone else? The new AdWords feature from Google really helps show off a company’s unique benefits and offers – Callouts. Callouts are an AdWords Extension
Read MoreTwitter Users’ Biggest Blunders
To tweet or not to tweet? A lot of articles have been written about mistakes made by tweeters in Twitterland and the way tweeters communicate. The good news is that tweets in general have a relatively short lifespan. The bad news is that occasionally
Read MoreWhy you can’t get your Press Release Published (& How to Fix it!).
Who, what, why, when, where and how Press releases offer a presentation of facts to journalists in the hope that they will then go on and use the stories in their broadcasts, print or online publications. People often think writing a press release is easy.
Read MoreWho’s Afraid of Google’s Penguin 3.0 Update?
Who’s Afraid of the Big Bad Penguin? Once upon a time, it was possible to make websites achieve good rankings in the search results by pointing lots of low quality links at them. Then, in April 2012, Google waved their magic wand and – POOF – those sites were penalised. It was called the Penguin…
Read MoreBuild Great Content Marketing with Lego and Kevin Spacey
After Kevin Spacey’s inspiring speech at this year’s Content Marketing World in Ohio, we’ve put together some top tips on creating great content in such a crowded market. Spacey may seem like an unusual choice to be a guest speaker at a marketing event, but the Oscar-winning actor’s message is an important one for marketers…
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