Internal Links Avoid Content Cannibalisation

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External Links Earning quality, relevant links is one of the most important elements of digital marketing. In the dark days of SEO past this led to companies setting up link farms to cheat the system. Today this is bad practice and Google takes a very dim view of it. Modern SEO is about ensuring your…

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Will Switching to HTTPS Boost My SEO?

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Will Switching to HTTPS Boost My SEO? Leading social media scheduling app Buffer, recently announced a 90% drop in traffic after switching their site to HTTPS. The move came after Google announced in August this year that sites moving to secure servers would get a slight boost in rankings. How Does the New Ranking Signal…

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