Google Updates

Exciting New AdWords Updates – Are You PPC Ready?

PPC work

In the ever-changing world of Google, we’re always anticipating the next new feature or update. So, it comes as no surprise that they’re making many changes to AdWords throughout 2016. This article covers some of the exciting (and game changing!) AdWords highlights for PPC marketers this year.

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Google’s New Adwords Feature – Callouts

Google Adwords

Google’s New AdWords Feature – Callouts You know what makes you stand out from the competition, but does everyone else? The new AdWords feature from Google really helps show off a company’s unique benefits and offers – Callouts. Callouts are an AdWords Extension

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Who’s Afraid of Google’s Penguin 3.0 Update?

Penguin

Who’s Afraid of the Big Bad Penguin? Once upon a time, it was possible to make websites achieve good rankings in the search results by pointing lots of low quality links at them. Then, in April 2012, Google waved their magic wand and – POOF – those sites were penalised. It was called the Penguin…

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