Internal Links Avoid Content Cannibalisation

News Story

External Links

Website links

Earning quality, relevant links is one of the most important elements of digital marketing. In the dark days of SEO past this led to companies setting up link farms to cheat the system. Today this is bad practice and Google takes a very dim view of it.

Modern SEO is about ensuring your site earns links from high-quality sites that are relevant to your industry. These are usually external links, where a third party website sends traffic to you. This offers credibility and tells Google that you’re important – great for your reputation and your organic search rankings too.

The Neglected Link

Internal links

With all the attention on External links some marketers neglect the internal link. An internal link directs traffic to a different page on your website, as MOZ explains here. This can help readers find more information from you, and allows you to generate more interest. As we mentioned in an earlier article, great content is vital, but useless if no one is finding it.

Internal links are not just about helping readers though; they can also help Google properly index your site.

The Guardian Trumps the Daily Mail

Graham Charlton, @gcharlton, gives an excellent example of this in his article. Charlton shows the difference in the linking strategy between the Guardian and the Daily Mail, and how internal linking allowed one newspaper to succeed in FIFA World Cup coverage while the other failed. Read more in his article here.

Help Google Out

If you have lots of pages on a certain topic, Google will index the pages. However, because the pages are all related to the same content, the pages indirectly compete with each other. In other words, your content ‘cannibalises’ itself.

This is where the internal link comes in. By linking to other pages on the site, you can show to Google which are the most important pages. Establishing this hierarchy can help your pages rank in search results.

Have a Strategy for Links

Link strategyThis shows how important it is to establish a clear internal linking strategy. Having a main page for each topic, and linking to it from all subsidiary content will bring loads of benefits.

Not only can you show readers new content and a convenient, easy to navigate resource, but you tell Google where your most important pages are.

So, when writing for your blog or creating a new product page, show the internal link some love.

If you’d like help with your internal linking strategy the SEO team here at Mitra are on hand to help.

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paul fildes - rug doctor

Paul Fildes, Rug Doctor – www.rugdoctor.co.uk

Shortly after launching our new website, we started looking around for a competent SEO and digital marketing agency who were...

Paul Fildes

Rug Doctor

www.rugdoctor.co.uk

5.0
2015-04-30T11:00:45+00:00

Paul Fildes

Rug Doctor

www.rugdoctor.co.uk

paul fildes - rug doctor
Shortly after launching our new website, we started looking around for a competent SEO and digital marketing agency who were familiar with the content management system we were using. After a lot of searching, we were recommended to try Mitra. They were guest speakers at events, actively talking to people on the net and sharing useful information with the outside world. All good signs! At the outset, we set a benchmark of where we were and where we wanted to be. Our old website had scored well in terms of visits – 400 a day on average – but the top keywords were people looking for our company by its name. Fifty per cent of our traffic came from someone actually punching in our website address. We wanted to attract a wider audience that would use more generic terms like ‘carpet stain removal’ and ‘carpet cleaning’. This is where Mitra did such a great job optimising the text on our pages and earning relevant links. We were given weekly updates of our progress and monthly review documents that monitored the results, which proved very useful for presenting at management meetings. We are currently averaging over 2,100 visits a day to our site and I have no hesitation in recommending the Mitra team to any company who want results.
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James Lewis, Caremark Franchises, www.caremarkfranchises.com

Our target for our lead generating AdWords campaign was around 10 or more leads a month and this target has...

James Lewis, Project Manager Caremark Franchises www.caremarkfranchises.com

2015-04-30T11:06:42+00:00

James Lewis, Project Manager Caremark Franchises www.caremarkfranchises.com

caremark logo
Our target for our lead generating AdWords campaign was around 10 or more leads a month and this target has always been achieved by Mitra. “The Mitra team have been able to generate our leads through AdWords at a reasonable cost per enquiry. In addition, the management costs of our PPC campaign are much better value compared with other agencies. “Our AdWords campaign has boosted our lead generation significantly. The leads provided come from multiple sources and have contributed an important part to our business development. “The overall AdWords account management is very good and communication with Mitra staff members has always been brilliant. The Mitra team always go above what is required, including concise emails and responding quickly to queries regarding the account.” James Lewis Project Manager
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Mark Davison, The ID Band Company – www.theidbandco.com

I set up The ID Band Company as I was always keen to stay safe while road cycling. With a...

Mark Davison The ID Band Company www.theidbandco.com

5.0
2015-04-30T11:09:10+00:00

Mark Davison The ID Band Company www.theidbandco.com

ID Band Company Logo
I set up The ID Band Company as I was always keen to stay safe while road cycling. With a passion for this adventurous sport, wearing an identification wristband gave my family peace of mind, and I was able to enjoy cycling without worry. I wanted to offer sports enthusiasts and people with medical conditions and allergies high-quality, wearable ID that would stand the test of time. Durable enough for virtually any activity, our sports wristbands and beautiful jewellery are made with the finest materials. Crisp, clear engraving of the person’s in case of emergency details along with the well-known medical alert symbol, ensures our jewellery is easily spotted if someone needs medical attention. Suitable for a wide audience, including men, women and children, we now have the widest range of medical alert jewellery in the UK. Our large e-commerce website needed effective promotion to get our products out there. I’m always busy managing the team and working on new products, so I needed a company who could look after all aspects of marketing for me. Mitra Marketing were able to take care of everything from email marketing and social media management to PPC and SEO. Competitions have also enabled us to develop relationships with schools and sports clubs, expanding our reach. The Mitra team were able to build relationships with groups, charities and interesting individuals as a form of PR to produce high-quality and relevant content for our blog. Our e-newsletters now contain interesting stories direct from our customers, helping us get to know our target market and create a friendly face for The ID Band Company brand. Mitra Marketing have helped us significantly in terms of multi-channel marketing and PR. I would recommend them to any company who want the pressure of marketing taken off their hands. Mark...

Simon Jacobs Managing Director Nexxia Audio Solutions

“I’ve always found Graham and his team to be very efficient – always offering an honest opinion about Google services...

Simon Jacobs
Managing Director
Nexxia Audio Solutions

5.0
2015-04-30T12:44:05+00:00

Simon Jacobs
Managing Director
Nexxia Audio Solutions

“I’ve always found Graham and his team to be very efficient – always offering an honest opinion about Google services and SEO. They are very professional and willing to work with their customers. “I have been working with Mitra for a number of years and highly recommend them for online marketing and SEO work.” Simon Jacobs Managing Director Nexxia Audio Solutions

Kris Theophanous, Managing Director of Tracks-Direct

"The quality of the work that Mitra complete for us has been of a very high calibre,” says Kris. “In...

Kris Theophanous,
Managing Director of Tracks-Direct

5.0
2015-04-30T12:47:49+00:00

Kris Theophanous,
Managing Director of Tracks-Direct

"The quality of the work that Mitra complete for us has been of a very high calibre,” says Kris. “In the world of SEO it is very hard to find a company that can be trusted – Mitra have earned our trust and are worthy of it.” Kris Theophanous, Managing Director of Tracks-Direct
4.0
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